Sun, 29 September 2013
"I love the momentum. It's almost like a drug for me." - Nathaniel Ru
While at college Nathaniel met his future co-founders, Jonathan Nemen and Nicolas Jammet, and the 3 of them wanted to create a destination for healthy eating. In 2007, during their senior year they did just that with their launch of sweetgreen - a healthy fast food eatery in Washington DC.
Six years later sweetgreen now has 20 locations with their most recent expansion in the NoMad hotel in New York City. Along the way the trio have also created the sweetlife festival which this year had performances from Phoenix and Kendrick Lamar.
You'll hear Nathaniel discuss how they got sweetgreen and sweetlife off the ground, how to overcome having zero customers, and that if you're going into the unknown, that probably means you're on the right track.